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Main benefits at a glance

Benefits for the textile and fashion industry

  • Promotes consumer trust in textile brands
  • Positively influences the consumer's decision to buy
  • Creates competitive differentiation
  • Enables you to maximize profits: consumers will accept higher prices for easy-to-care for, long-lived knitwear
  • Time and cost reduction
  • Meets the certification requirements for Ecotex standard 100
  • No extra treatment or softener is required
  • Additional protection for the prevention of cross staining is generally unnecessary - even for multicolored garments
  • Compatible with Repellan® stain and moisture protection
  • Special additional treatments can be added, and tailored solutions developed to meet individual customer requirements.

Benefits for the consumer

  • One product - four effects: no shrinking, felting, discoloration and pilling reduction
  • Wool is not chemically weakened or damaged
  • Makes wool garments easy to care for
  • Increases the value of knitwear made of wool or wool mixtures
  • Simple and quick care: suitable for washing machines and tumble dryers
  • Retains the natural feel of the wool
  • Clothes look new for longer and last longer
  • No more time spent hand-washing

 
More Info
Results IWS Consumer Monitor
Tests results for washing and drying of woolen knitwear
All Securlana benefits at a glance
What does the IWS TM 31 method of the International Wool Secretary mean?