Who nowadays has either the time or the inclination to wash wool sweaters by hand? Or, for that matter, the wish to use a pair of tweezers to get rid of ugly pills?

No-one. Whereas the simple and convenient care of clothes has become matter of-course for most items,wool is an exception. It only takes one careless wash and your favorite sweater is ruined forever. However, you can put an end to that with Securlana™ from Cognis. Wool treated with Securlana™ is machine washable and dryable.  No shrinking. No felting. No discoloration and effective pilling protection. With Securlana™, wool becomes easy to care for. At last.