Consumers like to have it easy. Convenience is king - even when it comes to caring for clothing. So the need for washing and care can be a determining factor when it comes to choosing a garment.This is backed up by a recent study. For approximately 80 per cent of its respondents, the machine washability of wool played an important role in deciding whether to buy; 41 per cent said it was even the decisive factor in their purchase of woolen garments.
How important is it when purchasing wool textiles that they are machine washable?
Shrunk in the wash. It's a diagnosis that means the end of your favorite sweater. However, Securlana™ has a lasting effect and prevents shrinking and, particularly, shrinking due to felting. Comparisons show that wool treated with Securlana™ not only enjoys better protection than untreated wool, but also than wool treated with other popular standard protection products.
The test below clearly shows the extraordinary protection offered by Securlana™.The test was designed to show the shrinking - and the shrinking due to felting - of wool treated with Securlana™ (following the method IWS TM 31 of the International Wool Secretary). The Total Easy Care test involves exposing the garment to a predetermined number of standard machine wash and tumble dry cycles. The test results, therefore, present an internationally recognized standard for the effectiveness of Total Easy Care on woolen knitwear - both in a washing machine and in a tumble dryer.
