Total Easy Care is the magic formula which Securlana™ uses to protect knitwear against shrinking, felting and discoloration. This ensures that without any effort, woolen sweaters remain on top form for longer and retain their bright colors. In fact, Securlana™ not only enables machine washing but also tumble drying. It works by building an undetectable protective film around the fibers and enveloping their surface. However, the natural soft feel of the material is preserved. Equipped with Securlana™ your collections will meet all your customers' wishes: wool that can be washed a great number of times but is still as beautiful as on the day it was bought

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Main benefits:

• One product - four effects: no shrinking, felting, discoloration and pilling protection
• Makes wool garments easy to care for
• Increases the value of knitwear made of wool or wool mixtures
• Promotes consumer trust in fashion brands
• Positively influences the consumer's decision to buy
• Creates competitive differentiation
• Enables you to maximize profits: consumers will accept higher prices for easy-to-care for, long-lived knitwear